“Hi! My name is… And I am an elliptical salesman.”
Sounds weird doesn’t it? Yup it did to me too the first time I heard my friend selling me the idea of becoming one. I remember it was way back in 2013 when my friend first approached me with this idea of selling fitness equipment online, except we weren’t going to stock up on anything. Rather, we were just going to be the middlemen trying to entice customers to buy their products from specific websites. Yes, it is what you would call as affiliate marketing in today’s modern age. But, back then we did not have any particular name for it. Salesmen – it was the perfect term for what we did.
I notice so many folks today enter the realm of online marketing and internet entrepreneurship but fall rather quickly even before they have made their money. One primary reason for this is not the fact that they have entered a market that is now aging and can die any given day, no on the contrary this market is booming and will be for some time now. The real reason is because people do not see it as a sales job. They think they can walk in, make a website, pay someone advertising fee and marketing fee, sit back, prop their legs up on a table and watch as the money starts pouring in.
Let me break the ice for you. Internet marketing is a job that is akin to that of a salesman and if you aren’t good enough convincing people to trust you in the first few lines then better search for some other kind of job.
My adventure began with treadmills and somewhere down the road I switched over to elliptical. It wasn’t because I got better returns but because I was more attuned to selling them rather than the former. To me writing elliptical machine reviews was so much easier. I found I could write on many more things and get better returns. For instance, I could decide to give free advice on weight loss and cook up a couple of elliptical weight loss articles or maybe even try my hand at combining HIIT with elliptical. The fact is I found this particular product more robust and closer to my heart so I stuck with it.
One of the primary reasons why folks who enter the online realm falter is because they aren’t aware of how they can market their niche properly and it has got to do with the lack of overall consumer research. Yeh, sure you probably know just how many links or how powerful your links ought to be to rank on the first page but what about actually selling something to a reader who gets to your website? If you can handle that part then your chances of converting sales increases.
So, pick a niche you are super comfortable with and think of it as salesmanship rather than internet marketing.